If you are a baby boomer, chances are your Facebook feed and web ads are constantly asking if you are ready for retirement. But what if you aren’t ready to slow down? According to the Harvard Business Review, the average age of entrepreneurs in 2018 is 45. Even more surprising, almost 25% of those starting … Continue reading Entrepreneurs at 55? It’s more common than you think.
It might be fall in Pittsburgh, but it’s never been a hotter time of the year when it comes to things to do. From beer tastings to the Pittsburgh Pet Expo, there’s no excuse for premature winter blues. When the hills turn orange (not the sulfur creeks), the city comes alive. Ride your bike down … Continue reading Fall into Pittsburgh
Deregulation + Age of Information = Options for Investing. Millennials that have entered the workforce are more educated than ever before. Unemployment is at the lowest point in decades. So what are they doing with their spare change? Don’t worry, there’s an app for that. Whether its Stash, Robinhood or Acorns, a niche market has … Continue reading Options for Investing – What can we learn from this?
We all know this scenario: You’re about to make an online purchase, but you don’t feel like searching through your wallet, finding your credit card (having sudden remorse, and double checking your balance), punching in the card number (remorse returns with the fear of internet fraud), checking out, selecting the shipping time… With each one … Continue reading User Experience Friction – Are you getting burned?
Today’s brands are rapidly adjusting to consumer needs by standing for something. The days of simply marketing a comfortable shoe have passed. Brands are identifying large segments of consumers and have found a return on aligning politically with their target consumer. A recent and visible example is Nike’s Kaepernick advertisements. Not only did they align … Continue reading Can a Brand be Guilty by Association?