We all know this scenario: You’re about to make an online purchase, but you don’t feel like searching through your wallet, finding your credit card (having sudden remorse, and double checking your balance), punching in the card number (remorse returns with the fear of internet fraud), checking out, selecting the shipping time… With each one … Continue reading User Experience Friction – Are you getting burned?
Today’s brands are rapidly adjusting to consumer needs by standing for something. The days of simply marketing a comfortable shoe have passed. Brands are identifying large segments of consumers and have found a return on aligning politically with their target consumer. A recent and visible example is Nike’s Kaepernick advertisements. Not only did they align … Continue reading Can a Brand be Guilty by Association?